Sales Performance

Veteran sellers agree that one frequently overlooked connection to timely business decisions often goes through the decision maker's appetite. More economical and practical than traditional sales premiums, food compliments any business occasion. It tastefully demonstrates your hospitality, creates a receptive environment and can often lead to immediate action.

Top Line Value

In the front office, revenue end of your business, the Cassano's catering program is designed to support external programs that help to increase marketing and sales performance to potential new buyers, new customers and existing clients. Here are some "top line" catering applications that can help you to increase marketing impact, reduce entertainment expenses while increasing sales results. Not all of these applications will apply to your business, but many of them help to increase overall business performance.

To schedule a "Free Lunch" appointment for an overview
of our programs contact:
Bob Talty
937.294.8400 ext. 1301
catering@cassanos.com

Business Performance Catering Benefits

New Business Development - Marketing and New Sales Support

• Potential suspect and prospect, marketing programs and lead generation events (Open house, sneak previews, direct mail, telemarketing, ect.)
• Trade show hospitality suites or in-booth snacks or lunch for buyers and employees
  
• Initial appointment ice breakers and barrier droppers
• Sales cycle buyer meetings, presentations, demonstrations and office tours
• New customer and existing client lead referral programs

New Customer Welcome - Transition (Add-on) Sales Support

• New order (business) appreciation or thank-you lunch (Gift cards/deliver lunch)
  
• New system cut-over or product delivery celebrations
  
• New service start-up and customer orientation (welcome) sessions
  
• Move-in or take possession gift or celebration

Existing Client Appreciation - Life cycle (Aftermarket) Sales Support

• Scheduled customer appreciation lunch program
• Open houses, customer meetings and other special customer focused events
• Focus groups, annual meetings and life cycle sales support events and programs
• Christmas, holiday and special occasion gifts for clients
• Customer service, mistakes, mess-up apologies to regain customer loyalty

Distribution Channel Recognition - Distribution Channel Sales Support

• Dealer or distribution recruiting events and new dealer welcome lunches
• Franchise or partner incentives, meeting support, seminars